Google Search, Shopping and Performance Max for DTC brands, verified against Shopify and backend revenue, not the platform's own scoreboard. Meta where it earns its place.
No spreading thin across ten platforms. The channels below, run well, reconciled to real revenue.
If you cannot trust the number, you cannot scale it. Here is where the money actually leaks.
Meta and Google both take credit for the same sale. The dashboard looks great while the bank account does not move.
Automated bidding spends into traffic that never buys, because the signal feeding it is messy.
Spend goes up, reported return stays flat, and nobody can say which campaign actually paid.
A junior buyer hits a platform ROAS target while your real margin quietly erodes.
Nothing gets scaled until the number is trusted. That is the whole discipline.
Find where spend leaks and where tracking lies. You get the findings whether we work together or not.
Restructure around the products and search terms that actually convert, clean the signal feeding bidding.
Server-side GTM, CAPI, GA4 and Shopify reconciliation so every dollar is verified before it is scaled.
Push budget to proven winners in measured steps, pull back the rest, protect margin at every level.
Open any one for the full challenge, approach and execution.
Start with a free audit. Move up only when the numbers earn it.
I look at your account, find the leaks and the tracking gaps, and tell you honestly whether I can move the number. Yours to keep either way.
Book the AuditI own Google and Meta end to end, rebuild, track and scale, reconciled to Shopify every week. One senior operator accountable, no lock-in retainers.
Talk ScopeSell the paid media, I fulfil it under your brand. Reports under your logo, numbers reconciled to real revenue, your client relationship untouched.
See White LabelEvery decision reconciled to real revenue, not platform ROAS.
The person auditing your account is the person running it. No juniors.
I tell you what I owned and what I did not. Live screen-share on any call.
A 6.99x that lasted four years, not a one-month spike you cannot repeat.
The audit is immediate. Structural fixes and clean tracking usually show in the first two to four weeks. Durable scaling is a few months of discipline, not a week of hacks.
Google Search, Shopping and Performance Max, plus Meta where it earns its place. I do not spread thin across ten channels for the sake of it.
Server-side GTM and CAPI, GA4, and reconciliation to Shopify, so every scaling decision is judged against money that actually landed.
No lock-in retainers. The work keeps the account, not a contract.
Yes. Live screen-share of a current account on any call, so you see the real numbers, not a slide.
Start with a free audit. I will tell you honestly whether I can move it, and how.