A niche store that needed to trust the numbers.
Gardener's Workshop sells cut-flower farming tools, seeds and courses to a niche audience. The owner needed to trust every reported dollar before agreeing to scale.
So the real work was not just buying media. It was building measurement the owner could believe, then scaling on top of it.
Verify every dollar, then scale on it.
- Run Search, Shopping and Performance Max end to end across the account.
- Build a WickedReports, GA4 and server-side GTM stack so every number ties to backend revenue.
- Verify each scaling decision against backend revenue, not the platform's reported numbers.
- Move budget only after the revenue is confirmed server-side.
Scaled to $1M a year at a $16K a month peak.
Because the numbers were trusted, budget approvals were fast. The account scaled to $1M in annual revenue at a $16,000 a month peak, with every scaling decision verified server-side first.
The stack did the convincing: $1M a year, $16K a month at peak, every dollar reconciled server-side before it was scaled.