I got tired of dashboards that lie.
I am Vijay Sujanani. I run Performance Media Pros, and everything about how I work traces back to one uncomfortable discovery from my agency years.
30 minutes. Live screen-share if you want it.
The scene that kept repeating.
Early in my career, working inside marketing agencies, I kept seeing the same thing. The dashboard said the campaign was winning. The client's bank account disagreed. And everyone in the room had learned not to ask which one was right, because the answer was uncomfortable for the people who bought the media.
Platforms grade their own homework. PMax claims customers who already knew the brand. Attribution takes credit for sales that email drove. None of it is fraud exactly. It is a system where every incentive points away from the truth, and most of the industry lives comfortably inside that gap.
So I made the gap the job.
If the platform and the client's CRM disagree, the CRM wins. That single rule changed everything downstream. How I build tracking: server-side, by hand when the platform throttles it. How I scale budgets: in steps the account proves. How I test creative: 4 to 6 a week, judged on what buyers actually do. How I report: one plain-language note every Friday, reconciled to real revenue.
Four years later, the rule has a record.
Every case study I publish states my exact scope, because borrowed credit is just another lying dashboard. $5.95M generated on $1.7M managed, verified against backend revenue.
Two things most buyers do not get.
I sit on the owner's side too
I run a Shopify store's paid acquisition end to end, so I read margin, AOV and repeat purchase from the owner's chair, not just the buyer's.
Your account works while you sleep
I work from Hyderabad, India, on my clients' hours. US, UK and Australian teams wake up to an account that was touched overnight.
Judge every ad against the bank account, not the dashboard.
Three rules, no exceptions. This is what "the backend number is the real number" means in practice.
Verification over reporting
I reconcile to your store, CRM or bank every week, and I will screen-share live accounts on any call. If a number cannot be verified, I do not publish it.
Honest scope, always
Where an account had multiple operators, my case studies say so. Where the client's sales team closed, it says so. Trust compounds faster than exaggeration.
The operator does the work
No account managers, no juniors inheriting your money after the sales call. The person you talk to is the person in the account, every day.
The credential that matters is retention.
Google Ads Certified across Search, Display, Shopping, Video and Apps. B.Tech in Electronics and Communications Engineering. But the credential that matters is retention: my oldest client has been with me since 2022, and my proof is a screen-share away.
If your dashboard and your bank disagree, let's find out why.
Thirty minutes. Your numbers on the table. An honest answer about whether I can move them.
No pitch deck. No junior. No dashboard theatre.