Xendurance Case Study | Performance Media Pros
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Case Studies/Ecommerce & DTC/Xendurance
Supplements · Google Ads

A steady 3x return, from a standing start.

How Xendurance launched into Europe from zero account history and held a sustained 3x return across a multi-country Google structure through the full 90-day window.

3xReturn on spend
90 daysLaunch window
EUNew market
ZeroStarting account history
01The Challenge

A new market with zero account history.

Xendurance was entering Europe with a consumable, repeat-purchase supplement and no account history to lean on. New region, new buyers, no historical signal for automated bidding to learn from.

The brief was not a quick spike. It was a launch that held a real return across multiple countries while the account built its own data from scratch.

02The Approach

Build the structure clean, then follow the conversions.

  • Build a multi-country structure from scratch, one clean setup per market.
  • Move budget between countries daily, following what actually converted.
  • Build tracking before scaling, so early spend fed clean signal instead of noise.
  • Judge every market on real return, not platform-reported clicks.
03The Execution

A sustained 3x through the full 90 days.

This was a launch, not an optimization job on an aged account. Every dollar of signal had to be earned in real time, market by market, while the return stayed intact.

Return on ad spend, EU launch windowHeld near 3x
Wk 2
Wk 4
Wk 8
Wk 12

Across the window: a sustained 3x return, built from zero account history, with budget moved between countries daily and tracking in place before spend scaled.

"Launching a repeat-purchase product into a new region from zero history and holding 3x for the full 90 days is proof that disciplined structure beats a big head start."

Vijay Sujanani, Performance Media Pros

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