A new market with zero account history.
Xendurance was entering Europe with a consumable, repeat-purchase supplement and no account history to lean on. New region, new buyers, no historical signal for automated bidding to learn from.
The brief was not a quick spike. It was a launch that held a real return across multiple countries while the account built its own data from scratch.
Build the structure clean, then follow the conversions.
- Build a multi-country structure from scratch, one clean setup per market.
- Move budget between countries daily, following what actually converted.
- Build tracking before scaling, so early spend fed clean signal instead of noise.
- Judge every market on real return, not platform-reported clicks.
A sustained 3x through the full 90 days.
This was a launch, not an optimization job on an aged account. Every dollar of signal had to be earned in real time, market by market, while the return stayed intact.
Across the window: a sustained 3x return, built from zero account history, with budget moved between countries daily and tracking in place before spend scaled.