01The Challenge
High-ticket coaching where cheap leads are worthless.
Rainmakers is a done-for-you agency running its own client-acquisition funnel for high-ticket coaching. In that market a cheap lead means nothing; the only honest scoreboard is cash collected.
The funnel had to be built and judged on money in the CRM, not cost per lead.
02The Approach
Clean signal, fresh creative, cash reconciled weekly.
- Feed clean signal with broad targeting instead of narrow, brittle audiences.
- Ship 4 to 6 new creatives a week, judged on hook-rate first.
- Run server-side tracking so the platform sees accurate conversions.
- Reconcile every number to the CRM weekly, before it counts.
03The Execution
About US$350K collected in six months at 5.5x.
I own strategy, tracking and SOPs here, directing a junior buyer. The job was a repeatable system a junior could run while every number still tied back to collected cash.
Cash collected across six months~US$350K at 5.5x
Across six months: about A$89K in spend, roughly US$350K collected at a blended 5.5x, 1,521 leads, 267 booked calls and 72 new clients, plus about US$65K in recurring built through lifecycle flows.
Honest scope: the in-house sales team closed; this is pipeline my ads fed. Spend in AUD, revenue in USD at roughly current rates.