01The Challenge
Free webinar leads fill the room but don't buy.
Free webinar registrations are notoriously unqualified. The room fills, attendance is soft, and the offer needs buyers, not attendees.
The goal was a funnel that filtered for real buyers and recovered ad spend before a single program sale, not a vanity list of free signups.
02The Approach
Charge to register, then ascend the buyers.
- Put a paid front end in place: ₹99 (about US$1) to register, so only real buyers raise their hand.
- Recover a share of ad spend upfront from registration fees, before the program is ever sold.
- Sell a US$45 to US$50 program with an AI tool on the webinar, then ascend buyers to a higher tier.
- Advise the sales process alongside the ads, so the traffic and the close move together.
03The Execution
19 months, ₹1.6 crore, one paid funnel.
This is not a launch spike. It is a paid webinar funnel run week after week from January 2024, compounding into over ₹1.6 crore across 19 months.
Spend to revenue, blended 4.2x₹38 L to ₹1.6 Cr+
About ₹38 lakh of spend brought 12,700 paid registrations at roughly ₹300 each, with registration fees recovering about a third of spend upfront. January 2025 to August 2026: over ₹1.6 crore (about US$168K) at a blended 4.2x.
Honest scope: I run Google Ads and advise the funnel and sales process; delivery, fulfillment and closing are the coach's. Figures in INR; USD at ~95/USD.