TheD2DExperts Case Study | Performance Media Pros
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6.99x ecommerce, held 4 years~7x on a restricted fertility offer$794K for a US sales-training brand₹1.6 Cr+ from one webinar funnel 6.99x ecommerce, held 4 years~7x on a restricted fertility offer$794K for a US sales-training brand₹1.6 Cr+ from one webinar funnel
Case Studies/High-Ticket & Lead Gen/TheD2DExperts
High-Ticket & Lead Gen · Meta + Google

$794K in tracked pipeline, reconciled to the backend.

How TheD2DExperts turned about $302K of Meta and Google spend into roughly $794K in tracked revenue, with 720 booked calls and 613 sales at a blended 2.6x.

$794KRevenue generated
~2.6xBlended ROAS
$302KSpend managed
720Booked calls
613Sales
01The Challenge

Multiple offers, and a sales team closing weeks later.

TheD2DExperts runs several offers at once: core training, a $27 roofing masterclass front end, Recruitomatic and Forge Strategic Equity. A commercial team closes deals weeks after the first click, so cost per lead tells you almost nothing.

The account needed attribution that survived the gap between the ad and the cash, across two platforms.

02The Approach

One backend number, fed by two platforms.

  • Build full-funnel architecture across Meta and Google, tracked end to end.
  • Track booked calls back to the keyword and campaign that created them.
  • Import closed deals as offline conversions with real values, so bidding learns from cash.
  • Review creative cut by cut and reconcile both platforms to the backend tracker.
03The Execution

Tracked revenue climbing month over month.

This is not a single-campaign win. It is two platforms run to one backend number, with revenue climbing as the tracking got sharper.

Google tracked revenue by month, 2026$34K to $91K
Jan
Feb
Mar
Apr
May
Jun
Jul

Across 2026 to date: about $302K of spend produced roughly $794K in tracked revenue, 2,312 leads, 720 booked calls and 613 sales at a blended 2.6x. Meta turned $162K into $429K, Google $140K into $365K.

Honest scope: figures from the account's backend revenue tracker, 2026 year to date. D2D's own sales team closes; this is pipeline my ads created and their events converted.

"About $302K of spend into roughly $794K of tracked revenue, every deal reconciled to the backend, is what full-funnel ownership looks like when the numbers have to survive the CRM."

Vijay Sujanani, Performance Media Pros

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