Multiple offers, and a sales team closing weeks later.
TheD2DExperts runs several offers at once: core training, a $27 roofing masterclass front end, Recruitomatic and Forge Strategic Equity. A commercial team closes deals weeks after the first click, so cost per lead tells you almost nothing.
The account needed attribution that survived the gap between the ad and the cash, across two platforms.
One backend number, fed by two platforms.
- Build full-funnel architecture across Meta and Google, tracked end to end.
- Track booked calls back to the keyword and campaign that created them.
- Import closed deals as offline conversions with real values, so bidding learns from cash.
- Review creative cut by cut and reconcile both platforms to the backend tracker.
Tracked revenue climbing month over month.
This is not a single-campaign win. It is two platforms run to one backend number, with revenue climbing as the tracking got sharper.
Across 2026 to date: about $302K of spend produced roughly $794K in tracked revenue, 2,312 leads, 720 booked calls and 613 sales at a blended 2.6x. Meta turned $162K into $429K, Google $140K into $365K.